If it's not training or skills-related then our process is broken. We've spent on Sales Enablement, ads, and have 10 new hires starting next month. If we don't fix this our math will continue losing. How are we identifying the right buyer map?
Like most, we're using a ton of different tools and past experience to make educated guesses on who matters. Remember the Northwood deal last month died bc we had the wrong Champion. Austin had to start over.
Chris is typing
Why First Mile Tech Is Incomplete
More enablement won't fix it.
More pipeline won't fix it.
More sequences won't fix it.
More sellers won't fix it.
Why? Because First Mile Tech—Outreach, Clari, 6sense—only gets you started.
It fills the pipeline.
It doesn't cross the finish line.
Adrata is the world's only Last Mile solution—routing you to the close while others stall.