Account intelligence
Unifies CRM, meetings, email, research, relationships, and observed signals into a current pursuit state.
Start with shared context instead of rebuilding the account story in every forecast call.
Enterprise Pursuit Intelligence
Know the move that changes the deal.
The Pursuit Model assembles the account, entry points, triggers, Buyer Room, and evidence into one live read. Then it recommends the move most likely to advance the pursuit—and shows your team why.
A hybrid, outcome-trained AI model for winning enterprise pursuits.
Global platform expansion
Illustrative pursuit read · updated 8 min ago
RoomGap
Economic authority is still absent
TimingNew
Security review moved forward 21 days
ChampionVerified
Strong access · limited budget power
RouteLikely
CFO through the business owner
Best next move
High confidence
Ask the business owner to bring the CFO into a 25-minute risk review before pricing.
Why: finance owns the value test, your champion cannot approve budget, and the security timeline now makes delay material.
4 sources2 verified signals1 proof gap
The category
A pursuit is bigger than an opportunity record.
It is the changing system around a must-win deal: the business problem, the people with power, the path in, the timing, the proof, and every move your team has already made.
01What is happening?
Read
Assemble the live pursuit from CRM, meetings, email, account research, relationships, and buyer signals.
02What actually matters?
Judge
Separate facts from assumptions. See power, timing, risk, leverage, confidence, and the proof still missing.
03What should we do next?
Move
Rank the routes and actions most likely to create the next verified customer event. Keep the seller in control.
04Did it change the deal?
Learn
Capture the response and outcome so every pursuit improves the next read, recommendation, and team decision.
Capabilities and benefits
See the pursuit clearly. Choose the route deliberately.
Adrata combines transformer reasoning, temporal graph intelligence, and outcome-trained decision policies to map the Buyer Room and find the best way in.
Entry Point Intelligence
Ranks reachable people and relationship paths using role relevance, evidence, timing, and access.
Find the most credible way into the account and understand why that route has leverage.
Trigger Intelligence
Connects material changes to the people, priorities, and evidence they may affect.
Move when the account has a reason to act, with a message grounded in what changed.
Buyer Room Intelligence
Maps the dynamic buyer group—power, roles, influence, engagement, coverage, and missing decision participants.
Multithread deliberately, expose hidden risk, and give each buyer the proof needed to move forward.
Next-best action
Ranks evidence-backed moves, records the decision, and keeps consequential actions human-approved.
Turn intelligence into a concrete play without surrendering seller judgment or CRM control.
Outcome learning
Captures responses and verified outcomes so policies can improve at the individual, team, and company level.
Build a private operating advantage from how your market actually responds—not a generic playbook.
Why Adrata
Intelligence for the decision, not another stream of data.
CategoryWhat it gives youWhat Adrata adds
Sales intelligence
Finds contacts and account data
Reads the state of the pursuit
Revenue intelligence
Explains calls and pipeline
Explains what the deal needs next
Intent platforms
Scores account interest
Connects timing to a person, route, and move
AI sales agents
Automate more activity
Improves judgment on the deals where being wrong is expensive
Every judgment is inspectable
KnownCISO joined the last two meetingsCRM + calendar
InferredSecurity can delay the decisionHigh confidence
UnknownFinal budget authorityProof gap
RecommendedReach finance before commercial review3 reasons
Evidence, not theater
Built for deals where a confident guess is dangerous.
Adrata shows the source, freshness, and confidence behind important claims. When the evidence is thin, it says what is missing instead of filling the gap with fluent fiction.
Source-backed claimsExplicit proof gapsHuman approvalAudited writes
See how Adrata stays groundedTrusted by revenue leaders
The operators on the frontier.
“I’m not sure how this works, but it’s the future. My team just walks in already knowing who actually matters, and the whole pipeline moves faster because of it.”
John Dano
CRO, Scientific Selling Group
“Adrata changed the question from who should we work to who can we actually reach. The buyer-room read made our pipeline conversations more concrete.”
JP McCorley
CEO, Pinpoint
“Ross and the Adrata team understand revenue at a level most CEOs never see. Built by operators who have actually closed enterprise deals.”
Tiffany Largie
CEO, MORE
Fast time to value
Start with one live pursuit.
Bring one must-win account. Adrata assembles the available CRM context, buyer room, relationship paths, and evidence into a pursuit read your team can inspect before expanding the rollout.
01
Get started
Pick one enterprise account or active deal.
02
Connect CRM
Salesforce or HubSpot gives Adrata the accounts, owners, stages, and activity context.
03
Map power and entry
Adrata finds missing roles, intro paths, account signals, power, and committee coverage.
04
Open the task checklist
Your team sees what to do next, why now, and which route gives them the best shot.
Common questions
What is Enterprise Pursuit Intelligence?
Enterprise Pursuit Intelligence is the system that continuously reads a high-stakes revenue pursuit, separates what is known from what is missing, identifies the move most likely to improve the outcome, and learns from what happens next.
How is this different from a CRM?
Your CRM records ownership, activity, and opportunity fields. Adrata reads the pursuit around that record: the buyer room, power, timing, evidence, risk, routes in, and the next move. Salesforce or HubSpot remains the system of record.
How does Adrata know who matters?
Adrata combines CRM history, email and meeting signals, buyer roles, firmographics, relationship paths, and source-backed research. Then it compares the visible deal against likely buyer-room roles and shows where power, risk, and missing coverage sit.
Does this replace Salesforce?
No. Salesforce, HubSpot, and your warehouse stay systems of record. Adrata is the intelligence and operating layer above them: decision groups, intro paths, account context, AI actions, provenance, gates, governance, and clean write-back.
How long does setup take?
Start with one enterprise account or active deal. Adrata uses the context available to build an initial pursuit read; integration and broader rollout timing depend on your systems, access, and team size.
What does it cost?
Adrata is enterprise priced around sellers, accounts, integrations, data complexity, and rollout scope. Book a demo and we will map the right package for your team.
Bring the pursuit you can’t afford to lose.
We will show what Adrata can prove, what is still missing, and the next move your team should inspect.