What is Buyer Group Intelligence?

Buyer Group Intelligence is the practice of mapping and understanding the complete buying committee in enterprise sales. Instead of relying on a single champion, it identifies all stakeholders who impact the purchase decision.

How does Adrata help sales teams?

Adrata uses AI to automatically map buying committees, identify hidden stakeholders, understand each person's priorities, and provide actionable intelligence to close deals faster.

What is the sales tarpit problem?

The sales tarpit is when enterprise deals get stuck despite having a champion. Modern B2B buying involves 6-10+ stakeholders, each with veto power. Adrata helps teams navigate this complexity.

Adrata sells buyer-group data and the Harness revenue teams use to reach the growing decision groups around enterprise purchases.

Adrata Data helps teams buy a focused data package: buyer groups by default, with intro path data, company data, people data, reports, exports, API handoff, and MCP delivery available as add-ons.

Harness is the operating layer for revenue teams: a workspace, AI actions, drafts, workflows, account context, data add-ons, integrations, governance, and sync around real pipeline.

How does Adrata use AI?

Adrata uses AI to research accounts, map decision groups, identify intro paths, draft role-specific outreach, coach reps, and explain the next move with source-backed context.

Can I get AI, the platform, and the data separately?

Yes. Teams can start with Data, deploy Harness, or combine both. Data can be delivered as reports, CRM import, CSV export, API handoff, or MCP delivery. Harness can include data add-ons.

What does Adrata add beyond contact data?

Adrata maps decision groups. A list of names is not the same as knowing which people decide, who can block, who can influence, and what path gets you to the signer.

What does Adrata add beyond a contact list?

A contact list tells you who exists. Adrata helps you understand the decision system: the buyer group, who signs, who blocks, who influences the deal, how they relate to each other, where the deal is single-threaded, and which path gives you the best next move.

Where does the buyer-group data come from?

We combine your first-party CRM data with public signals — org charts, hiring patterns, SEC filings, and engagement history. The AI maps reporting lines and decision authority. Your CRM stays the system of record.

Does Adrata replace our CRM?

No. Adrata sits on top of Salesforce, HubSpot, and your warehouse. Your CRM remains the system of record; Adrata adds decision-group data, intro paths, workflows, AI actions, provenance, and governance above it.

How long does setup take?

Connect your CRM and your pipeline appears immediately. Decision-group mapping starts working on day one. Most teams are fully ramped within two weeks.

What does Adrata cost?

Data starts at $40 per buyer group, with Intro Path Data, Company Data, and People Data available as add-ons. Harness starts with a $100 paid trial. Rep is $500 per seat per month, Team is $1,200 per seat per month, and Enterprise is custom for governed API/MCP access, SSO/SCIM, data residency, retention, customer-owned runner options, security review, SLAs, centralized GTM billing controls, and a forward deployed engineer.

Adrata

Pricing

Buy the data, or deploy the Harness.

Start with the buying committee data you need now, or give reps the full operating layer for finding, reaching, and winning the right accounts.

Data

Start with one buyer group for $40. Add company, people, or intro-path data only when the job needs it.

Most direct

$40/ buyer group starting point

Best when you already have a workflow and need buyer-group coverage, account context, people data, or intro paths.

Buyer Group Data for target accounts or live deals
Company, People, and Intro Path packets available
Delivered into CRM, CSV, or API workflows

Start with Data

Harness

The full operating layer for reps: workspace, workflows, AI, account context, buyer groups, and sync.

Full system

$10010-day trial

Best when you want reps working inside Adrata, not just consuming exported data.

Start with a paid trial on real pipeline
Expand into rep deployments when the motion works
Add governance, workflows, and shared data for the team

Start with Harness

Data products

Buyer Group is the default starting point. Company, People, and Intro Path Data are available when the job is narrower.

Flagship data packet

Buyer Group Data

The buying committee around an account or deal: stakeholders, roles, coverage gaps, verified fields, and paths into the group.

From $40

/ buyer group

Buying committee map
Role and influence labels
Verified contact fields
Coverage gaps and intro paths

Build Data Package

Intro Path Data

Warm-path mapping from your team, network, investors, customers, and known relationships into target accounts.

Packet pricing

Intro path candidates
Relationship source
Suggested ask

Price Intro Path Data

Company Data

Clean account context for target lists: firmographics, funding, hiring, technology, category, and market signals.

Packet pricing

Company enrichment
ICP fit fields
Signals and triggers

Price Company Data

People Data

Verified people records for teams that need accurate contacts before they route, sequence, or enrich accounts.

Packet pricing

Verified email
Direct phone options
Title and function normalization

Price People Data

Harness types

Start with one live motion. Expand the Harness only when the workflow is proven, the data is trusted, and the team is ready to standardize.

110 days

Trial

$100

Prove the motion on one real account or active deal with guided setup.

1 workspace
CRM and email sync
Buyer Group sample
Guided success review

Start Trial

2per rep / month

Rep

$500

One seller operating from their own records, pipeline, actions, drafts, and personal layout.

Personal workspace
Pipeline and records
Actions and drafts
Buyer Group intelligence

Choose Rep

3per rep / month

Team

$1,200

Multiple reps with manager workflows, coaching loops, team dashboards, and shared team layouts.

Everything in Rep
Manager workflows
Team dashboards
Shared layouts

Choose Team

4governed rollout

Enterprise

Custom

Multiple teams with operations, enablement, governance, integrations, audit, compliance, and billing controls.

Everything in Team
Governance and audit
Enterprise integrations
Cross-team analytics

Plan rollout

Which route should I take?

I need the buying committee now

Data

Start with a data package, then add company, people, or intro-path data as needed.

I need reps working from the same operating layer

Harness

Start with a $100 paid trial, then expand into rep or team deployments once the motion is proven.

I need both

Start with Data

Prove coverage on the first accounts, then move the winning motion into Harness.

Start with the buyer group.

If you are unsure, start with one buyer group inside a data package. It is the fastest way to see whether Adrata has the coverage and judgment you need.

Build Data Package

Which route should I take?

I need the buying committee now

Data

Start with a data package, then add company, people, or intro-path data as needed.

I need reps working from the same operating layer

Harness

Start with a $100 paid trial, then expand into rep or team deployments once the motion is proven.

I need both

Start with Data

Prove coverage on the first accounts, then move the winning motion into Harness.