Introduction
Adrata ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our buyer group intelligence platform and related services (the "Service").
Information We Collect
Information You Provide
- Account Information: Name, email address, company information, and contact details when you create an account
- Profile Data: Job title, department, and other professional information you choose to provide
- Communication Data: Messages, feedback, and other communications you send to us
- Payment Information: Billing details processed securely through our payment providers
Information We Collect Automatically
- Usage Data: How you interact with our Service, including features used and time spent
- Device Information: IP address, browser type, operating system, and device identifiers
- Cookies and Tracking: Information collected through cookies and similar technologies
- Log Data: Server logs, error reports, and performance metrics
Business Intelligence Data
- Professional Networks: Information about business relationships and organizational structures
- Public Information: Publicly available professional information from legitimate sources
- Behavioral Analytics: Patterns and insights derived from aggregated, anonymized data
How We Use Your Information
Service Delivery
- Provide and maintain our buyer group intelligence platform
- Process transactions and manage your account
- Deliver customer support and respond to inquiries
- Send service-related communications and updates
Product Improvement
- Analyze usage patterns to improve our algorithms and features
- Conduct research and development for new capabilities
- Perform quality assurance and testing
- Generate anonymized insights and benchmarks
Business Operations
- Comply with legal obligations and enforce our terms
- Prevent fraud, abuse, and security incidents
- Protect the rights and safety of our users
- Conduct business analytics and reporting
Information Sharing and Disclosure
We do not sell, trade, or rent your personal information to third parties. We may share information in the following circumstances:
Service Providers
We work with trusted third-party service providers who assist us in operating our platform, conducting business, or serving our users. These providers have access to personal information only as needed to perform their functions and are contractually obligated to maintain confidentiality.
Legal Requirements
We may disclose information when required by law, regulation, legal process, or governmental request, or when we believe disclosure is necessary to protect our rights, your safety, or the safety of others.
Business Transfers
In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction. We will notify you of any such change in ownership or control.
Data Security
We implement industry-standard security measures to protect your information:
- Encryption: Data encrypted in transit using TLS 1.3 and at rest using AES-256
- Access Controls: Role-based access with multi-factor authentication
- Infrastructure: Secure cloud infrastructure with regular security audits
- Monitoring: 24/7 security monitoring and incident response
- Compliance: SOC 2 Type II, GDPR, and other security standards
Your Rights and Choices
Access and Control
- Account Access: View and update your account information at any time
- Data Portability: Request a copy of your personal information
- Correction: Update or correct inaccurate information
- Deletion: Request deletion of your account and associated data
Communication Preferences
- Opt out of marketing communications while maintaining service-related messages
- Manage notification preferences through your account settings
- Unsubscribe from email lists using provided links
Cookie Management
- Configure cookie preferences through our cookie management tool
- Disable cookies through your browser settings (may affect functionality)
- Opt out of analytics tracking where available
International Data Transfers
Your information may be transferred to and processed in countries other than your country of residence. When we transfer personal information internationally, we implement appropriate safeguards, including standard contractual clauses and adequacy decisions.
Data Retention
We retain personal information for as long as necessary to provide our services, comply with legal obligations, resolve disputes, and enforce our agreements. Specific retention periods depend on the type of information and applicable legal requirements.
Children's Privacy
Our Service is not intended for individuals under the age of 16. We do not knowingly collect personal information from children under 16. If you become aware that a child has provided us with personal information, please contact us immediately.
Changes to This Policy
We may update this Privacy Policy from time to time. We will notify you of any material changes by posting the new policy on this page and updating the "Last Updated" date. Your continued use of the Service after such modifications constitutes acceptance of the updated policy.
Contact Us
If you have any questions about this Privacy Policy or our privacy practices, please contact us at:
- Email: privacy@adrata.com
For GDPR-related inquiries, please contact our Data Protection Officer at dpo@adrata.com.