What is Buyer Group Intelligence?

Buyer Group Intelligence is the practice of mapping and understanding the complete buying committee in enterprise sales. Instead of relying on a single champion, it identifies all stakeholders who impact the purchase decision.

How does Adrata help sales teams?

Adrata uses AI to automatically map buying committees, identify hidden stakeholders, understand each person's priorities, and provide actionable intelligence to close deals faster.

What is the sales tarpit problem?

The sales tarpit is when enterprise deals get stuck despite having a champion. Modern B2B buying involves 6-10+ stakeholders, each with veto power. Adrata helps teams navigate this complexity.

What is Buyer Group Intelligence?

Buyer Group Intelligence is the practice of mapping and understanding the complete buying committee in enterprise sales. Instead of relying on a single champion, it identifies all stakeholders (decision makers, influencers, blockers, and end users) who impact the purchase decision.

How does Adrata help sales teams?

Adrata uses AI to automatically map buying committees, identify hidden stakeholders, understand each person's priorities, and provide actionable intelligence to close deals faster. It helps sales teams escape the 'tarpit' where deals stall due to complex buying processes.

What is the sales tarpit problem?

The sales tarpit is when enterprise deals get stuck despite having a champion. Modern B2B buying involves 6-10+ stakeholders, each with veto power. Deals drag on for months as new stakeholders emerge and 'build vs buy' debates stall decisions. Adrata helps teams navigate this complexity.

Adrata

Sell smarter.
Not louder.

Email, CRM, AI, and intelligence connected in one place — so your team can spend time selling, not switching tabs.

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Enterprise SecurityWorks with Salesforce & HubSpot

Ask anything about your buyer groups...

Core Intelligence

The two capabilities that change everything.

Every other feature builds on these. Map the committee. Find the signer. Everything else is execution.

Buyer Group Mapping

Map the full buying committee before your first meeting. Champions, economic buyers, technical evaluators, gatekeepers, and the hidden blockers nobody told you about.

11 stakeholdersavg. in enterprise deals

Path to Power

Your champion can't sign. Neither can their boss. Adrata finds the person who actually holds the pen — and the fastest route to them.

3xwin rate with fully-threaded deals

Everything your team actually uses.

Six tools. One login. No more tab-switching.

Speedrun

AI ranks your prospects by likelihood to close. Sprint through 10 at a time, always working the highest-value leads first.

Email

Draft personalized emails to 50 prospects at once. AI researches each company and writes unique outreach you can send directly.

Inbox

Every email, every thread, one place. Connected to your CRM so you see deal context alongside every message.

Pipeline

Your entire pipeline at a glance. Drag deals between stages, filter by anything, see what needs attention.

Intelligence

AI maps the buying committee at every target account. Know who the decision makers are before your first call.

CRM

Contacts, companies, and deals in one clean view. Automatically enriched with buyer intelligence.

Trusted by Revenue Teams

How it works

Three steps. One platform. Every stakeholder.

Connect

Connect your CRM in one click. Salesforce, HubSpot, or custom. Your pipeline appears immediately.

Map

AI maps the buying committee for every deal. Champions, blockers, signers — the people your reps haven't found yet.

Win

Personalized outreach for every stakeholder. Your reps engage the full committee, not just one contact.

See It In Action

Higher close rate

Multi-threaded deals close at 3x the rate of single-threaded ones.

<5 min

First buyer map

Point it at a deal. The buying committee appears in minutes.

Day 1

Works immediately

Connects to Salesforce in one click. Reps see buyer groups same day.

See it on your pipeline.