Thesis · August 9, 2026
The Agentic Buyer
The buyer is no longer a person at the other end of a sequence. It is a human decision group working through AI.
Ross Sylvester · 9 min read
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How people buy is changing.
Research and operating notes on the agentic buyer—the humans, AI systems, and decision paths now shaping every serious purchase.
The Agentic Buyer2026
Human judgment.
Machine mediation.
Filters attentionTests evidenceShapes the shortlist