Sales Marketplace
Adrata agents are not one-size-fits-all. The Marketplace lets you install methodology-specific configurations that fine-tune the entire system — sequencing, email writing, discovery scripts, deal scoring, recommendations, and voice.
Choose a world-class methodology or expert configuration. The agents adapt to their principles. Your team gets a system that sells the way you believe selling should work.
Six system layers
When you install a methodology configuration, it does not just change one prompt. It rewires six layers of the system to reflect that methodology's principles, language, and decision-making framework.
The order, timing, and cadence of every touchpoint. Which stakeholder to engage first. When to involve the economic buyer. How long to wait between touches.
Tone, length, structure, subject lines, CTAs. Every word calibrated to the methodology's principles. Not just what to say – how to say it.
The questions agents recommend during discovery calls. The order they're asked. The patterns they listen for in responses.
What the agents surface each morning. How they prioritize deals. What signals trigger an alert. What counts as risk.
How deals are scored and qualified. What dimensions matter. What thresholds trigger stage changes. How forecast confidence is calculated.
The personality of every agent-generated interaction. Consultative vs. assertive. Formal vs. conversational. Brief vs. detailed. Matched to the methodology.
Available configurations
Each configuration is built in partnership with the methodology creator or certified expert. These are not summaries. They are deep integrations that change how every agent in your workspace operates.
The buyer-first system
Fine-tunes Adrata agents on the Sandler Selling System – pain-based discovery, upfront contracts, and the anti-seller posture. Changes how agents qualify, how emails are written, and how deal risk is assessed.
What changes
Command of the Message
Agents trained on the Command of the Message framework. Every interaction is structured around required capabilities, positive business outcomes, and the customer's decision criteria. Changes discovery, positioning, and competitive strategy.
What changes
Enterprise deal architecture
Agent configuration trained on Mike Manzi's enterprise deal methodology. Restructures how agents approach complex, multi-stakeholder deals with long sales cycles. Every recommendation reflects decades of closing eight-figure deals.
What changes
Teach, tailor, take control
Agents trained on the Challenger Sale model. Commercial teaching reframes every interaction. Tailors messaging to stakeholder priorities. Takes control of the buying process instead of following the buyer's agenda.
What changes
Metrics-driven qualification
Full MEDDPICC qualification framework wired into every agent decision. Metrics, Economic Buyer, Decision Criteria, Decision Process, Paper Process, Identify Pain, Champion, Competition – all scored and tracked continuously.
What changes
Selling to big companies
Agent configuration trained on Jill Konrath's approach to cutting through noise in enterprise selling. Agents optimize for relevance, brevity, and buyer-centric value propositions. Every touchpoint earns the right to the next one.
What changes
How it works
Browse methodology partners and expert configurations. Each profile details exactly what changes across all six system layers so you know what you are getting.
One click. The configuration applies across every agent in your workspace. Sequencing changes. Email tone changes. Deal scoring changes. Recommendations change. Everything adapts.
The methodology is the starting point. As your team wins and loses deals, the RL model fine-tunes the configuration to your specific context. Sandler for your market. MEDDPICC for your buyers.
Custom configurations
Your methodology is unique. Maybe it is Sandler plus Challenger, adapted to how your team actually sells. Maybe it is your VP of Sales' approach codified into a system for the first time. Adrata supports custom configurations that encode any selling philosophy into the agent layer.
Work with our team to build a configuration that captures how your best reps sell — and makes it available to every rep, every deal, every day.
Talk to us about custom configurationsFor methodology creators
Training is powerful but episodic. People attend the workshop, apply it for two weeks, then revert. Adrata makes your methodology persistent — wired into the system your clients use every day. Every email, every recommendation, every deal score reflects your principles.
If you have built a sales methodology, a coaching framework, or an enterprise selling system, we want to make it available in the Marketplace. Your IP, amplified by AI, deployed at scale.
Become a Marketplace partnerThe Marketplace turns world-class methodologies into system-level configurations that run across every agent, every deal, every day.