What is Buyer Group Intelligence?

Buyer Group Intelligence is the practice of mapping and understanding the complete buying committee in enterprise sales. Instead of relying on a single champion, it identifies all stakeholders who impact the purchase decision.

How does Adrata help sales teams?

Adrata uses AI to automatically map buying committees, identify hidden stakeholders, understand each person's priorities, and provide actionable intelligence to close deals faster.

What is the sales tarpit problem?

The sales tarpit is when enterprise deals get stuck despite having a champion. Modern B2B buying involves 6-10+ stakeholders, each with veto power. Adrata helps teams navigate this complexity.

How is Adrata different from ZoomInfo or 6sense?

Those are contact databases. Adrata maps buying committees. A list of 50 names is not the same as knowing which 5 people actually decide. We show you the committee structure, the path to the signer, and what each person cares about.

Where does the buyer group data come from?

We combine your first-party CRM data with public signals — org charts, hiring patterns, SEC filings, and engagement history. The AI maps reporting lines and decision authority. Your CRM stays the system of record.

Does Adrata replace our CRM?

No. Adrata sits on top of Salesforce or HubSpot. Connect in one click — your pipeline appears immediately. We enrich your existing data with buyer committee intelligence. Nothing gets duplicated.

How long does setup take?

Connect your CRM and your pipeline appears immediately. Buyer group mapping starts working on day one. Most teams are fully ramped within a week.

What does Adrata cost?

Platform included with every plan. $40 per buyer group — the core monetizable asset. Free tier: $0 for 1 user with 3 buyer groups. Pro: $2K/seat/year for up to 20 users with 50 buyer groups/year. Scale: $40K+/year with 500 buyer groups/year. Enterprise: custom pricing with unlimited buyer groups. Every team starts with a one-week test drive — no credit card required.

Adrata

Multiplayer Selling

AI finds the buyer group. You close the deal.

The best chess in the world isn't played by computers or humans alone. It's played together. Sales is heading the same way.

Get a demo

Product Screenshot

Add an interactive preview of Adrata here

The insight

AI agents without the right data flood inboxes.
The right data without AI sits unused.

Adrata combines deep buyer intelligence with AI that actually understands how B2B deals close, built on a platform designed for your whole team to win together.

The Data Layer

See every stakeholder in seconds.

Most sales tools give you contacts. Adrata gives you buying committees. We map every stakeholder (champions, decision makers, influencers, and blockers) before your first outreach.

✓Auto-discover hidden stakeholders
✓Map reporting relationships
✓Identify gaps in your coverage

Buyer Group: Acme Corp5 stakeholders

Sarah Johnson

VP of Engineering

Champion

Michael Roberts

CTO

Decision Maker

Lisa Kim

Director of Ops

Influencer

James Davis

Security Lead

Blocker

Missing Stakeholders

!No CFO/Finance contact identified yet

Michael RobertsCTO at Acme Corp

What He Cares About

Security complianceCost reductionTeam efficiency

How to Communicate

Data-driven. Prefers executive summaries. Lead with ROI.

Next Best Action

Send SOC 2 compliance deckHigh priority

Schedule technical deep-diveThis week

Loop in CFO before proposalGap alert

The AI Layer

Know each person deeply.

Other tools use AI to flood inboxes with personalized spam. Adrata uses AI to help you understand your buyers, so when you do reach out, it matters.

✓Personal priorities and pain points
✓Communication preferences
✓AI-powered next best actions

The Platform Layer

Your whole team wins together.

B2B deals involve multiple stakeholders and long sales cycles. Adrata helps your entire team coordinate by tracking engagement, sharing insights, and ensuring no one falls through the cracks.

✓Shared deal rooms and insights
✓Real-time engagement tracking
✓Works with your existing tools

Deal Room: Acme CorpActive

Alex sent proposal to Sarah2h ago

Sam completed technical call with JamesYesterday

Maria added note about budget timing2 days ago

📊

Deal Health

Stakeholder Coverage4/5

Engagement ScoreHigh

Why multiplayer wins

In 1997, AI beat the world's best chess player. But that's not the end of the story.

Everyone thought the game was over. Humans could never compete with machines.

But here's what most people missed: the best chess in the world wasn't played by computers alone. It was played by humans with computers. They called it centaur chess.

Together, they beat the best humans and the best machines.

1997

Deep Blue beats Kasparov

Brute force calculation wins at chess

2005

Centaur chess emerges

Human + AI beats both humans and machines

2025

AI agents flood sales

Brute force returns: volume over value

2026

Multiplayer selling emerges

AI finds the buyer group. You close the deal.

Ready to play multiplayer?

See how Adrata gives your team superhuman insight.

Get a demo

In 1997, AI beat the world's best chess player. But that's not the end of the story.

Everyone thought the game was over. Humans could never compete with machines.

But here's what most people missed: the best chess in the world wasn't played by computers alone. It was played by humans with computers. They called it centaur chess.

Together, they beat the best humans and the best machines.

AI finds the buyer group. You close the deal.

AI agents without the right data flood inboxes.The right data without AI sits unused.

See every stakeholder in seconds.

Know each person deeply.

Your whole team wins together.

In 1997, AI beat the world's best chess player. But that's not the end of the story.

Ready to play multiplayer?

AI finds the buyer group. You close the deal.

AI agents without the right data flood inboxes.The right data without AI sits unused.

See every stakeholder in seconds.

Know each person deeply.

Your whole team wins together.

In 1997, AI beat the world's best chess player. But that's not the end of the story.

Ready to play multiplayer?

AI agents without the right data flood inboxes.
The right data without AI sits unused.

AI agents without the right data flood inboxes.
The right data without AI sits unused.