What is Buyer Group Intelligence?

Buyer Group Intelligence is the practice of mapping and understanding the complete buying committee in enterprise sales. Instead of relying on a single champion, it identifies all stakeholders who impact the purchase decision.

How does Adrata help sales teams?

Adrata uses AI to automatically map buying committees, identify hidden stakeholders, understand each person's priorities, and provide actionable intelligence to close deals faster.

What is the sales tarpit problem?

The sales tarpit is when enterprise deals get stuck despite having a champion. Modern B2B buying involves 6-10+ stakeholders, each with veto power. Adrata helps teams navigate this complexity.

How is Adrata different from ZoomInfo or 6sense?

Those are contact databases. Adrata maps buying committees. A list of 50 names is not the same as knowing which 5 people actually decide. We show you the committee structure, the path to the signer, and what each person cares about.

Where does the buyer group data come from?

We combine your first-party CRM data with public signals — org charts, hiring patterns, SEC filings, and engagement history. The AI maps reporting lines and decision authority. Your CRM stays the system of record.

Does Adrata replace our CRM?

No. Adrata sits on top of Salesforce or HubSpot. Connect in one click — your pipeline appears immediately. We enrich your existing data with buyer committee intelligence. Nothing gets duplicated.

How long does setup take?

Connect your CRM and your pipeline appears immediately. Buyer group mapping starts working on day one. Most teams are fully ramped within a week.

What does Adrata cost?

Platform included with every plan. $40 per buyer group — the core monetizable asset. Free tier: $0 for 1 user with 3 buyer groups. Pro: $2K/seat/year for up to 20 users with 50 buyer groups/year. Scale: $40K+/year with 500 buyer groups/year. Enterprise: custom pricing with unlimited buyer groups. Every team starts with a one-week test drive — no credit card required.

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Priya Kapoor

VP Revenue Operations at ServiceNow

San Francisco Bay Area

Pangia

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Influence94/100

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Buyer Group Agentis scanning ServiceNow org chart...

Outreach Agentdrafted 3 emails for review

Intelligence Overlays

See Adrata insights on every LinkedIn profile, company page, and prospect. Role analysis, influence scores, and personalized talking points appear automatically.

Agent Tabs

AI agents run in parallel tabs, researching accounts, drafting outreach, and scanning for buying signals while you browse. See their work in real-time.

Built for Sellers

Keyboard shortcuts, quick actions, and a command palette designed for how sellers actually work. Navigate between prospects, deals, and outreach in seconds.

Browse with intelligence.

Real-time intelligence overlays on LinkedIn profiles

AI agents research in parallel browser tabs

Stakeholder mapping while you browse company pages

One-click outreach drafting from any profile

Deal context on every prospect interaction

Built-in MCP for Claude and Cursor integration

Command palette for instant pipeline queries

Automatic CRM sync as you browse

Privacy-first – your browsing data stays local

Cross-platform: macOS, Windows, Linux

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The browser built for the age of AI agents. Free for macOS, Windows, and Linux.

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Pangia.The browser for AI agents.

Priya Kapoor

Intelligence Overlays

Agent Tabs

Built for Sellers

Browse with intelligence.

Pangia is coming soon.

Pangia.The browser for AI agents.

Priya Kapoor

Intelligence Overlays

Agent Tabs

Built for Sellers

Browse with intelligence.

Pangia is coming soon.

Pangia.
The browser for AI agents.

Pangia.
The browser for AI agents.