What is Buyer Group Intelligence?

Buyer Group Intelligence is the practice of mapping and understanding the complete buying committee in enterprise sales. Instead of relying on a single champion, it identifies all stakeholders who impact the purchase decision.

How does Adrata help sales teams?

Adrata uses AI to automatically map buying committees, identify hidden stakeholders, understand each person's priorities, and provide actionable intelligence to close deals faster.

What is the sales tarpit problem?

The sales tarpit is when enterprise deals get stuck despite having a champion. Modern B2B buying involves 6-10+ stakeholders, each with veto power. Adrata helps teams navigate this complexity.

How is Adrata different from ZoomInfo or 6sense?

Those are contact databases. Adrata maps buying committees. A list of 50 names is not the same as knowing which 5 people actually decide. We show you the committee structure, the path to the signer, and what each person cares about.

Where does the buyer group data come from?

We combine your first-party CRM data with public signals — org charts, hiring patterns, SEC filings, and engagement history. The AI maps reporting lines and decision authority. Your CRM stays the system of record.

Does Adrata replace our CRM?

No. Adrata sits on top of Salesforce or HubSpot. Connect in one click — your pipeline appears immediately. We enrich your existing data with buyer committee intelligence. Nothing gets duplicated.

How long does setup take?

Connect your CRM and your pipeline appears immediately. Buyer group mapping starts working on day one. Most teams are fully ramped within two weeks.

What does Adrata cost?

Platform included with every plan. $40 per buyer group — the core monetizable asset. Free tier: $0 for 1 user with 3 buyer groups. Pro: $2K/seat/year for up to 20 users with 50 buyer groups/year. Scale: $40K+/year with 500 buyer groups/year. Enterprise: custom pricing with unlimited buyer groups. Every team starts with a free test drive — no credit card required.

Adrata

Buyer Group Intelligence

The data layer for
every deal.

Adrata maps the buying committee at every target account. Not just names and titles – roles, influence, priorities, communication style, and the path to power. Intelligence that changes how your team sells.

Get Started Free

What Buyer Group Intelligence captures.

Three tiers of intelligence, from identification to deep behavioral understanding.

Identify

Find every person who matters in the deal. Names, titles, reporting lines, and org structure — sourced from LinkedIn, email, CRM, TheOrg, and public data.

Full name, title, department

Org chart position and reporting line via TheOrg

Contact info and social profiles

Company context and technographics

$15

Enrich

Understand each stakeholder’s role in the buying decision. Map influence, priorities, and how they interact with the committee.

Buying role (Champion, Economic Buyer, Blocker, etc.)

Influence score verified by organizational authority

Business priorities and pain points

Recent activity and buying signals

$40

Know

Deep behavioral intelligence. Communication preferences, objection patterns, decision-making style, and the path to power through the org.

Communication style and preferences

Expected objections and how to handle them

Complete path-to-power through the org hierarchy

Org change alerts and competitive landscape

Sourced from everywhere.
Unified in one place.

BGI aggregates data from your CRM, email, calendar, LinkedIn, TheOrg, public filings, hiring signals, technographics, and more. Every data point is cross-referenced and scored for accuracy.

40+ signal dimensions

Hiring patterns, tech stack changes, funding events, competitive moves, and more.

Cross-referenced across sources

LinkedIn activity verified against email engagement, CRM data, and calendar interactions.

Continuously updated

Stakeholder data refreshes in real-time. New signals trigger immediate re-scoring.

CRM

Salesforce, HubSpot – contacts, deals, activities

Profiles, activity, connections, posts

Email & Calendar

Gmail, Outlook – threads, meetings, signals

TheOrg

Org charts, reporting lines, hierarchy data

Public Data

SEC filings, press, job postings, techno

See your buyer groups.

Connect your CRM and get your first buyer group mapped in under 5 minutes.

Get Started Free

Sourced from everywhere.
Unified in one place.

BGI aggregates data from your CRM, email, calendar, LinkedIn, TheOrg, public filings, hiring signals, technographics, and more. Every data point is cross-referenced and scored for accuracy.

40+ signal dimensions

Hiring patterns, tech stack changes, funding events, competitive moves, and more.

Cross-referenced across sources

LinkedIn activity verified against email engagement, CRM data, and calendar interactions.

Continuously updated

Stakeholder data refreshes in real-time. New signals trigger immediate re-scoring.

The data layer forevery deal.

What Buyer Group Intelligence captures.

Identify

Enrich

Know

Sourced from everywhere.Unified in one place.

See your buyer groups.

The data layer forevery deal.

What Buyer Group Intelligence captures.

Identify

Enrich

Know

Sourced from everywhere.Unified in one place.

See your buyer groups.

The data layer for
every deal.

Sourced from everywhere.
Unified in one place.

The data layer for
every deal.

Sourced from everywhere.
Unified in one place.