Enterprise Pursuit Intelligence
Put your best deal judgment on every pursuit.
Critical deals are decided in rooms your team can’t see. Adrata shows what’s stuck, what it costs your number, and the next move. Your seller makes the call.
The deal that matters most is decided in a room you can’t see.
A complex B2B purchase runs through six to ten decision makers (Gartner), each needing a different reason to believe. The JOLT Effect research, across 2.5 million sales conversations, found 40 to 60 percent of qualified pipeline ends in no decision at all: the room stalls, and the account you can’t afford to lose goes quiet.
The old stack records the pursuit instead of winning it. The CRM logs the opportunity, the sequencer sends, the recorder summarizes. None of them answer the question that decides the deal: who has to believe, what do they need to believe, and what path gets us to power?
Answering that question, with evidence, is Enterprise Pursuit Intelligence.
One intelligence, three arcs
Everything a must-win pursuit needs to know.
Nine facets of one intelligence, not stages of a funnel. Whatever the pursuit needs next, one system already has it.
Find the deal
ICP · Trigger · Break-In
Which accounts are worth the fight, the change that makes now the moment, and the highest-probability way in: ranked, sourced, and ready to run.
Work the room
Buyer Room · Champion · Discovery
Who really decides, who will fight for you inside, and the discovery that surfaces what each person needs to believe.
Close the win
Strategy (MEDDPICC) · Negotiation & Procurement · Outcome
The plan that survives MEDDPICC scrutiny, the counter to the procurement squeeze, and the outcome that teaches the next pursuit.
The foundation
Everything the intelligence stands on.
A model alone wins nothing. The system around it does: your data, your integrations, the best model for each move, and the cloud built to run them: one governed system.
Your data
The intelligence reasons over your accounts, contacts, and buyer rooms. Scoped, current, yours, not a generic scrape of the open web.
Your integrations
Your CRM, email, and calendar plug into one governed bridge, so recommendations land where your team already works.
The best models
Every move routes to the model that runs it best, and upgrades the day a better one ships. No re-wiring on your side.
Adrata AI Cloud
It all runs on Adrata’s own AI Cloud, built for the scale, speed, and security a revenue team’s data demands.
The path of one action
From request to record, nothing skips a step.
A model with your CRM keys is a liability. That is why every move carries evidence, confidence, and governed approval: the control a careful operator demands of a new hire.
Request
A leader or seller asks, or a trigger fires. The intelligence forms an intent, never a free-form command with keys to your stack.
Tool catalog
The intent resolves to one explicit, inspectable tool. Nothing runs that the catalog does not expose.
Policy & approval
Reads run freely. Writes carry an audit reason and an idempotency key, and live changes wait for a human’s yes.
Evidence logged
Every result is recorded with its source, freshness, and confidence: a trail a leader can inspect later.
Evaluation
Quality is measured, not assumed.
The source of truth for AI quality lives in the repo, not a vendor dashboard. Every change to a prompt, provider, or tool is graded against golden sets before it ships.
Golden sets
Curated, versioned cases for the work that matters: entry-point selection, trigger relevance, buyer-room reads. The internal benchmark, not a vendor console.
Drift gates
Prompt, provider, and tool changes run the suite in CI. A regression blocks the change before it ever touches a customer-facing deal.
Scorecards
Scores map to product promises (entry points, triggers, next-best-action, safe writes) so quality is measured in outcomes, not vibes.
What you get
Intelligence you can inspect. Moves you approve.
Auditable tools, protected writes, measured quality, and evidence on every claim, so you can let Adrata near the accounts you can’t afford to lose.
Tool catalog
The exact set of read and write tools the intelligence can call: visible, inspectable, and versioned.
Safe writes
Approval, audit reason, and idempotency on every live change to your workspace.
Eval scorecards
Quality mapped to product promises: entry points, triggers, next-best-action, and safe writes.
Preserved evidence
Each recommendation carries its source, freshness, and confidence so leaders can inspect the call.